If it doesn’t inspire or offend “Reality” it doesn't work.

We believe in magic—the kind that ignites our imagination, stirs our soul and disrupts the ordinary; but we also believe in meaning, significance and consistency. The difference between those who made a remarkable impact in life and those who didn’t, is linked to these amazing qualities.

We are convinced that the common denominator of any great individual, organization and nation is the ability to look inward and perceive a reality beyond the status quo, having a tenacious conviction that is unapologetic at the face of the impossible; and an insightful relentless pursuit that transforms that which was once mere imagination into a profound reality.

Our team has two sets of groups: Our Core Team and our Open Ended Team. The Core Team is the foundation of BRÜH KEN; they take the lead, give guidance and provide foundational support for every project. They are ambitious, have remarkable talent, have a heart for service, and value for excellence and providing meaningful solutions.

The second group is our Open Ended Team, which is drawn from our local and global network of talents. This team is always custom built to the need of each project, selected based on their exceptional talent in relevant disciplines. The one thing that stays constant on this team is their dedication for excellence.

Robele Asmelash

Robele is a strategy, design and communication professional based in Addis Ababa, Ethiopia. He served as creative and strategy director in some of the top agencies in Addis. He oversaw several projects for some of the leading brands and agencies in Ethiopia, including: Heineken Breweries Ethiopia, Repi and Wilmar, PSI, Ethiotelecom, M-birr, Zemen Bank, Netherlands foreign affairs (CBI), UNIDO, UNICEF, Ethiopian Coffee and Tea Authority and several United Nations agencies. His pure love for what he does and his unrelenting commitment towards making meaningful impact and seeking “what could be” has made him known for pushing the boundaries on what is considered impossible in his industry.

Co-Founder | Strategy and Creative Director

Billen yohannes

Billen is a branding and communications professional with 15+ years of international experience. She has her BA in Visual Communications and has done her MFA studies in Graphic Design at the Academy of Art University in San Francisco. Her specialty is in building Brand Identity Systems. She worked with various clients (both in Ethiopia and abroad) in areas of Brand Consultation, Brand Clarity, Corporate Branding, Product Branding, Publication Design, Event Branding and PR Branding. Her passion is elevating local brands and communication systems to reach international standards while preserving their authenticity and meaningful context.

CO-FOUNDER | ART STRATEGY DIRECTOR

1. Live

We live and build according to our philosophy so we can serve you from our hearts and not just our minds.

2. Listen

We Listen to understand because we are not in a hurry to give you an answer. Our commitment is to give you meaningful solutions.

3. Analyze

We Analyze based on (both traditional and modern) cultural, natural and behavioral principles to find the most meaningful and relatable solutions for you and your audience.